SEO Overview
ATERA partnered with Devlet, a prominent SEO agency, to enhance brand engagement and visibility of ad-supported content on their streaming platform. Their objectives included boosting account signups, website traffic, video engagement time, and views on The ATERA Channel's web version. Devlet implemented SEO strategies, resulting in increased brand loyalty and revenue growth for this IT infrastructure management brand.
Our team implemented prioritized strategies that resulted in improved organic and overall traffic, as well as enhanced placements in the knowledge panel within the Search Engine Results Pages (SERPs) for The ATERA Channel, ATERA.com, ATERA Support, and ATERA Community.
“With Devlet's assistance, we successfully met deadlines and executed the launch of new products. Their holiday marketing initiatives also yielded positive outcomes. Together, the team demonstrated a collaborative approach and maintained an efficient workflow.”
Gil Pekelman, CEO of Atera Networks Ltd.
SEO Improvements
After implementing security enhancements on The ATERA Channel’s website, Devlet submitted the website pages to search engines for indexing. All pages were optimized to adhere to search engines’ content standards and the latest algorithm updates. Devlet addressed website issues such as crawl issues, content bloats, redirects, and cache issues. Additionally, they optimized images, videos, and source codes, and added title tags, meta descriptions, and alt image attributes across the pages. Devlet also provided SEO improvement recommendations to the client for ATERA Support and ATERA Community websites.
Throughout our collaboration, Devlet ensured that ATERA’s content remains visible to search engines and shoppers, regardless of cookies and JavaScript support. Revised schema codes for ATERA Support were shared with the client to further enhance traffic and the brand’s search visibility.
Devlet's team analyzed user behavior metrics for each of ATERA’s website pages and proposed optimizations to enhance the website content. A/B testing was conducted on ATERA’s landing and checkout pages. To augment traffic to The ATERA Channel, Devlet offered the client optimized content. Optimized metadata signals were provided to inform search engines about what visitors can expect to see on each page. Devlet supplied title tags and meta descriptions for all the content they delivered. Schema codes for ATERA Originals series and their respective titles were also provided to the client.
Results
ATERA aimed to expand their business divisions, enhance customer engagement, increase organic traffic, and improve keyword ranking positions and search engine visibility. Devlet’s SEO and development team recommended redirect strategies for missing pages and non-canonical URLs, as well as XML sitemap enhancements for ATERA Community and ATERA Support. Furthermore, they resized and optimized numerous images on atera.com that were identified as excessively large by Google, resulting in improved performance.
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Position Increase
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Impressions Generated
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Clicks From P1P Content
Atera saw their rankings for their important transactional keywords increase, on average, by 18 positions. Page One Power also helped Atera move from outside the top 100 to position two for an important, high-volume definitional keyword.
According to Google Search Console, the content that Page One Power created for Atera generated over 43,000 impressions in organic search and earned 166 clicks to Atera's website. These numbers become even more impressive when considering that these pages are part of a linkable content strategy. The primary goal isn't organic traffic but rather to acquire relevant backlinks for the domain.
