SEO Overview
BigSteelBox collaborated with Devlet, a prominent SEO agency, to enhance brand engagement and visibility of ad-supported content on their streaming platform. Their objectives encompassed boosting account signups, website traffic, video engagement time, and views on The BigSteelBox Channel's web version. Devlet implemented SEO strategies, leading to increased brand loyalty and revenue growth for this storage and relocation services brand.
Our team implemented prioritized strategies that led to improved organic and overall traffic, as well as enhanced placements in the knowledge panel within the Search Engine Results Pages (SERPs) for The BigSteelBox Channel, BigSteelBox.com, BigSteelBox Support, and BigSteelBox Community.
“With Devlet's assistance, we successfully met deadlines and executed the launch of new products. Their holiday marketing initiatives also yielded favorable outcomes. Together, the team demonstrated a collaborative approach and maintained an efficient workflow.”
Brian Hawkins, CEO of BigSteelBox
SEO Improvements
After implementing security enhancements on The BigSteelBox Channel’s website, Devlet submitted the website pages to search engines for indexing. All pages were optimized to adhere to search engines’ content standards and the latest algorithm updates. Devlet addressed website issues such as crawl issues, content bloats, redirects, and cache issues. Additionally, they optimized images, videos, and source codes, and added title tags, meta descriptions, and alt image attributes across the pages. Devlet also provided SEO improvement recommendations to the client for BigSteelBox Support and BigSteelBox Community websites.
Throughout our collaboration, Devlet ensured that BigSteelBox’s content remains visible to search engines and shoppers, regardless of cookies and JavaScript support. Revised schema codes for BigSteelBox Support were shared with the client to further enhance traffic and the brand’s search visibility.
Devlet's team analyzed user behavior metrics for each of BigSteelBox’s website pages and proposed optimizations to enhance the website content. A/B testing was conducted on BigSteelBox’s landing and checkout pages. To augment traffic to The BigSteelBox Channel, Devlet offered the client optimized content. Optimized metadata signals were provided to inform search engines about what visitors can expect to see on each page. Devlet supplied title tags and meta descriptions for all the content they delivered. Schema codes for BigSteelBox Originals series and their respective titles were also provided to the client.
Results
BigSteelBox aimed to expand their business divisions, enhance customer engagement, increase organic traffic, and improve keyword ranking positions and search engine visibility. Devlet’s SEO and development team recommended redirect strategies for missing pages and non-canonical URLs, as well as XML sitemap enhancements for BigSteelBox Community and BigSteelBox Support. Furthermore, they resized and optimized numerous images on bigsteelbox.com that were identified as excessively large by Google, resulting in improved performance.
BigSteelBox saw significant improvements in their keyword rankings:
These are a select few of the highest-quality links:
While we observed positive trends in metrics for some of our content, we encountered delays in Google’s indexation process for all our content. Notably, Google took 8-10 weeks to index the new pages. Upon investigation, we found that our content was not appearing on the client’s sitemap.
After discussions with the client, we learned that their SEO consultant had removed canonical tags to enhance the ranking of location-based pages. However, this caused confusion for Google in determining which pages to rank. Consequently, the client reinstated the canonical tags and requested indexing, which resulted in a delay in achieving the expected outcomes for our content. Upon manually requesting indexing for our content, the client observed improved impressions and clicks for those pages.