SEO Overview
Tipalti enlisted Devlet to enhance brand engagement and elevate the visibility of ad-supported content on their platform. Additionally, they aimed to boost account signups, website traffic, video engagement time, and views on The Tipalti Channel's web version. Devlet devised, recommended, and executed on-page and off-page Search Engine Optimization (SEO) strategies, leading to heightened brand loyalty and revenue growth for this Audio and Video Equipment Manufacturing and VOD Streaming Service brand.
Our team implemented prioritized strategies that led to enhanced organic and overall traffic, as well as improved placements in the knowledge panel within the Search Engine Results Pages (SERPs) for The Tipalti Channel, Tipalti.com, Tipalti Support, and Tipalti Community.
“With the assistance of Devlet, we successfully met deadlines and executed the launch of new products. Their holiday marketing initiatives also yielded positive outcomes. Collectively, the team demonstrated a collaborative approach and maintained an efficient workflow.”
Chen Amit, CEO of Tipalti Inc.
SEO Improvements
After implementing security enhancements on The Tipalti Channel’s website, Devlet submitted the website pages to search engines for indexing. All pages were optimized to comply with search engines’ content standards and the latest algorithm updates. Devlet addressed website issues including crawl issues, content bloats, redirects, and cache issues. Images, videos, and source codes were also optimized. Title tags, meta descriptions, and alt image attributes were added across the pages. Devlet also provided SEO improvement recommendations to the client for Tipalti Support and Tipalti Community websites.
Throughout our partnership, Devlet ensured that Tipalti’s content remains visible to search engines and shoppers regardless of cookies and JavaScript support. Revised schema codes for Tipalti Support were shared with the client to further enhance traffic and the brand’s search prominence.
Devlet's team assessed user behavior metrics for each of Tipalti’s website pages and made suggestions to optimize the website content. A/B testing was conducted on Tipalti’s landing and checkout pages. To further increase traffic to The Tipalti Channel, Devlet provided the client with optimized content. Optimized metadata signals inform search engines about what visitors can expect to see when they visit any given page. Devlet provided title tags and meta descriptions for all the content they supplied. Schema codes for Tipalti Originals series and their relevant titles were provided to the client.
Results
Tipalti aimed to broaden their business divisions, enhance customer engagement, elevate organic traffic, and enhance keyword ranking positions and search engine visibility. Devlet’s SEO and development team suggested redirect strategies for missing pages and non-canonical URLs, along with XML sitemap enhancements for Tipalti Community and Tipalti Support. Additionally, numerous images on tipalti.com identified as excessively large by Google were resized and optimized for improved performance.
We also saw significant improvements for Tipalti’s target pages:
The substantial increase in keywords is attributed to the collaborative efforts of the client’s optimization and the acquisition of high-quality links during the six-month campaign.
The collaboration between Tipalti and Page One Power exemplifies how two companies can join forces to craft a tailored SEO strategy. Leveraging Tipalti’s expertise for SEO optimization alongside Page One Power’s link building services enabled Tipalti to accomplish their objective of attaining higher keyword rankings.