ROKU

After installing security improvements on The Roku Channel’s website, Devlet submitted the websites’ pages to search engines for indexing. All pages were optimized to comply with search engines’ content standards and most recent algorithm updates. Devlet fixed website issues including crawl issues, content bloats, redirects, and cache issues. Images, videos, and source codes were also optimized. Title tags, meta descriptions, and alt image attributes were added across the pages. Devlet also provided SEO improvement recommendations to the client for Roku Support and Roku Community websites.

Throughout our partnership, Devlet ensured that Roku’s content is visible to search engines and shoppers regardless of cookies and the support for Javascript. Revised schema codes for Roku Support were shared with the client that can further improve traffic and the brand’s search prominence.

Devlet's team assessed the user behavior metrics for each of Roku’s websites pages and made suggestions to optimize the websites’ content. A/B testing was conducted on Roku’s landing and checkout pages. To further increase traffic to The Roku Channel, Devlet provided the client with optimized content. Optimized metadata signals to search engines what visitors can expect to see when they visit any given page. Devlet provided title tags and meta descriptions for all the content they supplied. Schema codes for Roku Originals series and their relevant titles were provided to the client.