SEO Overview

Roku engaged Devlet, to enhance brand engagement and boost visibility of ad-supported content on their streaming platform. Additionally, they aimed to increase account signups, website traffic, video engagement time, and video views on The Roku Channel's web version. Devlet designed, recommended, and implemented on-page and off-page Search Engine Optimization (SEO) strategies, resulting in heightened brand loyalty and increased revenue for this Audio and Video Equipment Manufacturing and VOD Streaming Service brand.

Our team enacted prioritized strategies that resulted in improved organic and overall traffic, as well as improved placements in the knowledge panel in the Search Engine Results Pages (SERPs) for The Roku Channel,, Roku Support and Roku Community.

“With the help of Devlet, we were able to meet deadlines and launch the new products successfully. Their holiday marketing campaigns also gained positive results. Overall, the team was collaborative and had an effective workflow.”

Bryan McNally, DIRECTOR OF CRM, Roku, Inc

SEO Improvements

After installing security improvements on The Roku Channel’s website, Devlet submitted the websites’ pages to search engines for indexing. All pages were optimized to comply with search engines’ content standards and most recent algorithm updates. Devlet fixed website issues including crawl issues, content bloats, redirects, and cache issues. Images, videos, and source codes were also optimized. Title tags, meta descriptions, and alt image attributes were added across the pages. Devlet also provided SEO improvement recommendations to the client for Roku Support and Roku Community websites.

Throughout our partnership, Devlet ensured that Roku’s content is visible to search engines and shoppers regardless of cookies and the support for Javascript. Revised schema codes for Roku Support were shared with the client that can further improve traffic and the brand’s search prominence.

Devlet's team assessed the user behavior metrics for each of Roku’s websites pages and made suggestions to optimize the websites’ content. A/B testing was conducted on Roku’s landing and checkout pages. To further increase traffic to The Roku Channel, Devlet provided the client with optimized content. Optimized metadata signals to search engines what visitors can expect to see when they visit any given page. Devlet provided title tags and meta descriptions for all the content they supplied. Schema codes for Roku Originals series and their relevant titles were provided to the client.


Roku sought to expand their business divisions, foster customer engagement, elevate organic traffic, and improve keyword ranking positions and search engine visibility. Devlet’s SEO and development team proposed redirect strategies for missing pages and non-canonical URLs, along with XML sitemap enhancements for Roku Community and Roku Support. Additionally, numerous images on flagged as excessively large by Google were resized and optimized for improved performance.

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