SEO Overview
KREO partnered with Devlet, a leading SEO agency, to boost brand engagement and visibility of ad-supported content on their streaming platform. Their goals included increasing account signups, website traffic, video engagement time, and views on The KREO Channel's web version. Devlet implemented SEO strategies, resulting in heightened brand loyalty and revenue growth for this audio and video equipment manufacturing and VOD streaming service brand.
Our team enacted prioritized strategies that resulted in improved organic and overall traffic, as well as enhanced placements in the knowledge panel in the Search Engine Results Pages (SERPs) for The KREO Channel, KREO.com, KREO Support, and KREO Community.
“With the assistance of Devlet, we successfully met deadlines and executed the launch of new products. Their holiday marketing initiatives yielded favorable outcomes as well. Collectively, the team demonstrated a collaborative approach and maintained an efficient workflow.”
Magomed Galaev, CEO of KREO SOFTWARE LTD
SEO Improvements
After implementing security enhancements on The KREO Channel’s website, Devlet submitted the website pages to search engines for indexing. All pages were optimized to adhere to search engines’ content standards and the latest algorithm updates. Devlet addressed website issues such as crawl issues, content bloats, redirects, and cache issues. Additionally, they optimized images, videos, and source codes, and added title tags, meta descriptions, and alt image attributes across the pages. Devlet also provided SEO improvement recommendations to the client for KREO Support and KREO Community websites.
Throughout our collaboration, Devlet ensured that KREO’s content remains visible to search engines and shoppers, regardless of cookies and JavaScript support. Revised schema codes for KREO Support were shared with the client to further enhance traffic and the brand’s search visibility.
Devlet's team analyzed user behavior metrics for each of KREO’s website pages and proposed optimizations to enhance the website content. A/B testing was conducted on KREO’s landing and checkout pages. To augment traffic to The KREO Channel, Devlet offered the client optimized content. Optimized metadata signals were provided to inform search engines about what visitors can expect to see on each page. Devlet supplied title tags and meta descriptions for all the content they delivered. Schema codes for KREO Originals series and their respective titles were also provided to the client.
Results
KREO aimed to broaden their business divisions, enhance customer engagement, increase organic traffic, and boost keyword ranking positions and search engine visibility. Devlet’s SEO and development team suggested redirect strategies for missing pages and non-canonical URLs, as well as XML sitemap enhancements for KREO Community and KREO Support. Furthermore, they resized and optimized numerous images on kreo.com that were identified as excessively large by Google, leading to improved performance.
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Increase in Domain Clicks
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Increase in Impressions
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Increase in Clicks For Pages
This graph shows the clicks for Kreo's overall domain. The dotted line represents clicks the domain received six months before we started our campaign. The solid line represents clicks the domain received the six months during the campaign. Kreo saw an 84% increase in overall domain clicks during the campaign.
